Getting the CEO engaged?
Despite the growing acceptance of the importance of the employer brand CEO interest let alone understanding is still found wanting.
Yes there are the enlightened but the current turbulent times are exposing the packing order of stakeholders in many a boardroom. The analysts and investors as a community are a magnet to the attention of the top team and yet who is going to deliver their strategy whether they are talking short or longer term – their people. Not only is this disappointing but for those organisations where this dynamic is playing out they are storing up issues for the upturn.
When finalising the book we struggled to get a top CEO to go on the record on this debate. Yes arguably a book is not how and where any CEO should be taking a position. But surely I am not alone in harbouring huge concern that in these current turbulent times employer reputations are not grabbing more attention with top management.
Tags: CEO acceptance, employer brand
