About the book
‘The Employer Brand – Keeping Faith with the Deal’ offers practitioners and students an insight into the world of employer branding. As well as adding to the ongoing debate, it establishes a context for the concept’s evolution and suggests methodologies informed by experience. At the same time, the book considers key questions about measurement, looks at specific examples across the private and public sectors, and highlights future challenges.
Perhaps even more importantly, ‘The Employer Brand – Keeping Faith with the Deal’ takes a clear standpoint: explaining that the greatest insights into employer branding can only be gained if the concept is seen as part of a truly two-way deal between an organisation and its people.
Moving through its three key areas of discussion, the book outlines a comprehensive approach to employer branding for the modern world.
PART 1 – THE DEVELOPMENT OF THE DEAL
From the origins of employer branding, through the evolution of methodologies and importance of stakeholder engagement, to the impact of a global marketplace.
PART 2 – THE DEAL IN PRACTICE
Live examples of employer branding in practice from Philips, M&S, GSK and London & Quadrant Housing Trust.
PART 3 – THE DEAL IN THE SPOTLIGHT
Debate about the key questions. Who owns a brand? How do we measure effectiveness? How do we recognise success? And, where will the future of employer branding take us?
AVAILABLE – 24 JUNE 2009
(25% off using promotion code G9BBK25)
